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Hey there,
Let’s be real - every artist wants to wake up on a Monday morning, open Spotify, and find that their track is featured on Discover Weekly.
Why?
Because this playlist doesn’t just get you streams - it puts your music in front of people who are already likely to love it.
If you’ve been wondering how to get on Discover Weekly, this email is your roadmap. Let’s dive into it.
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🎯 What Is Discover Weekly?
Every Monday, Spotify delivers a personalized 30-track playlist to each user called Discover Weekly - featuring music they’ve never heard, but the algorithm thinks they’ll love.
It’s powered entirely by data and listener behavior, not by editorial teams.
This means even indie artists with zero industry connections can land on this playlist - if the algorithm sees the right signals.
🔑 How to Get on Discover Weekly
Here are the 5 key signals Spotify’s algorithm uses to decide who gets featured:
✅ 1. Save Rate
If people save your song to their library, it tells Spotify, “This track matters.”
→ Encourage fans to hit the save button right after release.
✅ 2. Repeat Plays
When listeners replay your track, it’s a strong signal of quality.
→ Make sure your hook lands early and the vibe is replay-worthy.
✅ 3. Playlist Adds
Getting added to user-created playlists (not just editorial) helps Spotify understand your genre & mood.
→ Submit to small curators or ask your fans to include your track.
✅ 4. Low Skip Rate
If users skip your track within the first 15–30 seconds, the algorithm takes note.
→ Avoid slow intros — grab attention fast.
✅ 5. Steady Growth
The algorithm favors consistent daily traction, not just one-day spikes.
→ Spread your promo efforts across 7–10 days post-release.
🛠 Real Artist Example (Case Study Style)
An artist we worked with had 800 followers and under 10k monthly listeners.
After a focused 10-day campaign that prioritized saves and slow burn growth, their track landed on Discover Weekly.
Within 14 days:
+11.2K new streams
+700 playlist adds
45% of traffic came from Discover Weekly
It wasn’t luck - it was the algorithm doing its job.
🧠 Final Checklist
Before your next release, make sure you:
✅ Upload at least 7 days in advance
✅ Pitch the track via Spotify for Artists
✅ Promote smartly (Instagram, TikTok, Reels)
✅ Target real fans, not fake streams
✅ Encourage saves, shares, and replays
✅ Track your skip & save rate after release
The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.
💬 Up Next
This Friday, we’re breaking down Release Radar - another algorithmic playlist that many artists overlook, but it might be even more powerful than Discover Weekly for day-one traction.
Keep building. Your momentum is just getting started.
Rakib
MovGrowth 🎧🚀